Work at the Library

Marketing and Digital Media Specialist

JOB SUMMARY:

Under supervision of the Library Director, the Marketing and Digital Media Specialist is responsible for planning, creating, and managing external communications regarding the library and its services and programs. The person in this position creates, implements and delivers online media content on behalf of the Library.

DUTIES AND RESPONSIBILITIES:

  • Responsible for administration and content creation for library website and intranet
  • Tracks marketing data and website/social media analytics, analyzes data, and creates reports for management
  • Creates marketing materials, adhering to library branding and messaging styles and standard marketing principles 
  • Supports the Library’s media relations efforts by maintaining relationships with media contacts, fielding media inquiries, developing press releases and support materials. Serves as a designated spokesperson for the organization upon request by Director.
  • Oversees digital content including maintaining the visual appearance, organization, and accessibility of all library resources online (databases, electronic materials, and the external website) 
  • Create unique content, such as blogs and photos and videos, to promote library awareness and usage for delivery through email, social media, and the Library’s website 
  • Assist with strategy, planning, and evaluation of new tools, sites and applications as part of the Library’s online presence.
  • Instructs and trains staff around management of digital content (district records, digital files, intranet, and network drives)
  • Participate in outreach events to promote the library throughout the community
  • May be assigned other duties per needs of the Library, including but not limited to grant writing and collection development support

QUALIFICATIONS:

  • Bachelor’s degree in related field required
  • At least one year working in marketing, journalism, digital media, or similar field
  • Experience in website development and social media management required
  • Experience using a content management system (such as WordPress) and Adobe Creative Suite required; experience with video editing software strongly preferred
  • Expertise in web technologies such as HTML and CSS
  • Experience in web scripting languages 
  • Demonstrated experience in digital communications and digital marketing campaigns
  • Demonstrated self-starter and the ability to work in a team and independently
  • Strong verbal and written communication skills
  • Extensive computer experience with standard office software, including Microsoft Office 365, email, and internet usage

SKILLS, KNOWLEDGE, AND ABILITIES

  • Working knowledge of marketing methods and procedures
  • Working knowledge of content management systems and common web scripting languages
  • Ability to use library technology and equipment
  • Strong knowledge of English grammar and spelling
  • Willingness and ability to speak in front of groups
  • Superior writing skills

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with different abilities to perform the essential functions.

Routinely and intermittently exposed to computer screens. Will be required to lift up to 20 pounds. Position entails bending, stooping, reaching and standing on a daily basis.

Hand-eye coordination necessary to operate computers and various office equipment.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

EQUAL OPPORTUNITY EMPLOYMENT

The Library is an equal-opportunity employer providing opportunities for jobs to all people meeting the minimum requirements for advertised positions. All decisions pertaining to recruitment, hiring, promotions and other terms and conditions of employment will be determined on a fair and equitable basis without regard to sex, race, color, religion, national origin, age, disability, pregnancy/childbirth and/or related medical conditions, or any other protected status applicable under local, state, or federal laws, except where a bona fide occupational qualification applies.

This is a full time, 40 hour per week, position that may require occasional evening and weekend shifts. Minimum starting salary is $17/hour dependent upon qualifications. A comprehensive benefits package is available including health and vision insurance, vacation and sick leave, retirement provided through the Kentucky Retirement System, and an employee assistance program. Qualified candidates should submit a resume and cover letter to Susan Baier, Library Director, at [email protected] by Friday, July 10, 2020. The best qualified candidates will be invited for an interview. Candidates invited to interview will be asked to submit a portfolio with examples of websites, social media posts, and other print and/or digital media they have created.